Publication Type:
Book ChapterSource:
Encyclopedia of Green Culture, Sage Publications (2011)Keywords:
corporate accountability, environmental communication, greenwashAbstract:
The concept greenwashing is normally used as a pejorative, referring to the practice of construing an activity as more environmentally friendly than it really is. In that it likens its precursor concept whitewashing when signifying money laundering (i.e. the creation of value based on using resources which were illegally gained).